Type Poster Series
Typography — Graphic Design — Poster Design
Overview
While choosing a typeface to focus on for this project, Avenir was the typeface that caught my eye from the start. Before I began designing, I started off by doing research on the designer Adrian Frutiger, and what inspired him to create Avenir. After, I began exploring the visual characteristics and utilizing them to create a focus and design choice for each design I create. I developed creative graphic forms, with dynamic expressions, and communicated concepts visually.
sketches exploring type as image, integrating quotes, alphabet studies, and type specimens
type as image exploration
quote exploration
alphabet exploration
specimen + body text exploration
triptych exploration - 1
triptych exploration - 2
triptych color exploration - futuristic
triptych exploration - modern
triptych exploration - 80's
triptych exploration - cmyk futurisitc
FINAL APPLICATIONS
Opting for a color palette with a warm human touch, it correlates with trendy colors that resonate with the ’80s when Avenir was created by Adrian Frutiger. The triptych type poster guides the viewer throughout the posters, with its strong guidelines and structure, to explore and view the clean and unique features of the font/
Fall 2020 — Adobe Illustrator — Adobe InDesign